What platform is used for their online presence?
Their site is running on Sitecore
Their online store is located at https://dgastore.rolanddga.com/ and running on Sana Commerce (eCommerce for Microsoft Dynamics)
Interesting Features and Findings
ROI Calculator Landing Pages
For equipment that require some significant investment they built nice ROI Calculator landing pages where End Client can quickly simulate payments and potential ROI
Mega Menu
Megamenu offers clear navigation with nice product thumbnails. This way customer can easily go through extensive tree of categories
Explore Products by Application
Another useful concept implemented on their B2B eCommerce store is ability to find products for specific use case.
Previously Viewed Products
Useful section that shows all visited products during specific users session
Product Comparison
While navigating through the store every product has a checkbox Compare product, clicking this checkbox open the list of products collected to be compared. When full comparison table is opened there is not much functionality there like you can see below:
There are a lot of interesting inspirations how product comparison pages could be built.
Print Friendly Product Tech Sheets
each product details page contains a link Print preview that would populate a printer friendly version of Product Details Page with all Specs and other important details about specific item.
Spare parts
possible to be ordered online - https://dgastore.rolanddga.com/parts/
Advanced equipment
extensive rich landing pages with clear pricing, contacts about equipment are handled through
Request a Dealer
form where End Client fill up the form to get connected to the Dealer. This way they monitor interest and register incoming leads.
Virtual Showroom using Matterport 3D walkthrough
where each machine have interactive hotspots hovering each one of those you can see corresponding video and information
it even allows to take measurements on specific machine while navigating in 3D walkthrough
Video Library
Each machine got an extensive library of video content covering How-to’s and Product setup and installation topics
Extensive Support Center
Allows multiple forms of navigation, by machine type or through entering a serial number, quick access to Service Contracts, Warranty Information and Knowledge Base
Warranty Registration
Find equipment by Serial Number and register for updates and Warranty
Blog
Nicely maintained blog with blogposts full of shoppable content
