The eCommerce store builtforkeeps.com is structured across multiple pages, each serving a unique role in presenting its features and functionality. This breakdown highlights the different sections of the store, offering a clear and detailed look at its design, operations, and key components. Explore the pages below to better understand how the store is organized:
Homepage more details
Collection more details
Product Details Page more details
<h2 id="MainPage Short Exerpt-breakdown">MainPage Short Exerpt Breakdown</h2>
<p>short catchy content to display on the main page</p>
<h2 id="DetailsPage Intro-breakdown">DetailsPage Intro Breakdown</h2>
<p>Slightly longer content to show on the details page</p>
<h2 id="Homepage-breakdown">Homepage Breakdown</h2>
<h3>Key Features:</h3>
<h3>Hero Section:</h3>
<p>The homepage opens with a bold and immersive hero section featuring a bed placed outdoors in a lush, green forest setting, reinforcing the brand’s focus on sustainability and longevity. The tagline, <strong>"Quality home goods. Designed to last, built for Keeps."</strong> clearly communicates the brand’s mission. A prominent <strong>"Shop Now"</strong> button invites users to browse products.</p>
<h3>Trust & Awards Section:</h3>
<ul>
<li>Features media logos from <strong>Interior Design, Remodelista, Dezeen, Inhabitat, and gb&d</strong>.</li>
<li>These mentions build credibility and reinforce the product’s recognition in the design and sustainability space.</li>
</ul>
<h3>Product Features & Unique Selling Points:</h3>
<ul>
<li><strong>Built to last:</strong> Highlights the use of high-quality, sustainably sourced wood.</li>
<li><strong>Available in two finishes:</strong> Customers can choose between <strong>Natural</strong> and <strong>Smoked</strong> finishes.</li>
<li><strong>Tool-free assembly:</strong> The bed is designed for easy setup and disassembly without tools.</li>
<li><strong>Sustainability Commitment:</strong> For every bed sold, the company plants <strong>100 trees</strong>, reinforcing an eco-friendly brand identity.</li>
</ul>
<h3>Customer Reviews & Social Proof:</h3>
<ul>
<li>Three featured customer testimonials with five-star ratings highlight durability, aesthetics, and ease of assembly.</li>
<li>The reviews reinforce product quality and help build trust.</li>
</ul>
<h3>Product Showcase:</h3>
<ul>
<li>Displays three products in a <strong>"Shop Products"</strong> section:</li>
<ul>
<li><strong>The Keeps Bed</strong> (currently on sale)</li>
<li><strong>Wall-Mounted Headboard</strong></li>
<li><strong>The Keeps Nightstand</strong></li>
</ul>
<li>Each product is accompanied by high-quality images, price information, and a clean CTA for purchasing.</li>
</ul>
<h3>Brand Mission & Additional Trust Elements:</h3>
<ul>
<li>A powerful statement reinforces the brand’s renter-friendly design: <strong>"Created with renters in mind, this bed from Keeps is built to last move after move."</strong></li>
<li>Repetition of media mentions from earlier in the page.</li>
</ul>
<h3>Footer Section:</h3>
<ul>
<li>Includes contact links, privacy policy, and warranty information.</li>
<li>Prominent email subscription field under <strong>"Keep in Touch"</strong> encourages users to sign up for updates.</li>
<li>Social media links to <strong>Instagram and Pinterest</strong> for additional engagement.</li>
</ul>
<h2 id="Collection-breakdown">Collection Page Breakdown</h2>
<h3>Key Features:</h3>
<h3>Hero Section:</h3>
<p>The collection page keeps a minimal and clean aesthetic with a simple <strong>"Products"</strong> title at the top. There is no separate banner image, allowing the product grid to take center stage immediately.</p>
<h3>Product Grid:</h3>
<ul>
<li>Features three main products:</li>
<ul>
<li><strong>The Keeps Bed</strong> (on sale, price listed from <del>$1,150</del> <strong>$977</strong>).</li>
<li><strong>Wall-Mounted Headboard</strong> (on sale, price listed from <del>$315</del> <strong>$283</strong>).</li>
<li><strong>The Keeps Nightstand</strong> (on sale, price listed from <del>$365</del> <strong>$336</strong>).</li>
</ul>
<li>Each product is displayed with a high-quality lifestyle image that highlights the warm wood tones and modern design.</li>
<li>A subtle "On Sale" tag appears in the top-right corner of the discounted products, drawing attention to the promotion.</li>
</ul>
<h3>Product Details & Pricing:</h3>
<ul>
<li>Products are displayed with a clear name, price, and discount.</li>
<li>The pricing structure reinforces the brand's premium yet accessible positioning.</li>
</ul>
<h3>Brand Mission & Trust Signals:</h3>
<ul>
<li>A centered brand statement reinforces sustainability and longevity: <strong>"Keeps designs are made with flexibility and longevity in mind and a mission to avoid the landfill at all costs."</strong></li>
<li>Logos from <strong>Interior Design, Remodelista, Dezeen, Inhabitat, and gb&d</strong> add credibility.</li>
</ul>
<h3>Footer Section:</h3>
<ul>
<li>Includes essential links like <strong>Contact, Trade, Privacy Policy, and Warranty</strong>.</li>
<li>Social media links to <strong>Instagram and Pinterest</strong> encourage further engagement.</li>
<li>A newsletter subscription form under <strong>"Keep in Touch"</strong> invites users to stay updated.</li>
</ul>
<h2 id="Product Details Page-breakdown">Product Details Page Breakdown</h2>
<h3>Key Features:</h3>
<h3>Hero Section:</h3>
<p>The product page features a large, high-quality image of <strong>The Keeps Bed</strong> against a warm, brick-wall background. Additional product images are displayed in a vertical gallery on the left, offering different angles and details of the bed.</p>
<h3>Product Information & Purchase Options:</h3>
<ul>
<li><strong>Product Name:</strong> The Keeps Bed.</li>
<li><strong>Price:</strong> Displayed prominently, with a sale price of <strong>$977</strong> (original price <del>$1,150</del>), reinforcing urgency and value.</li>
<li><strong>Reviews:</strong> Average rating shown with <strong>9 reviews</strong>, building social proof.</li>
<li><strong>Payment Options:</strong> Offers installment payments starting from <strong>$88.18/mo</strong> via Shop Pay.</li>
<li><strong>Size Selection:</strong> Dropdown allows customers to choose between <strong>Full, Queen, and King</strong> sizes.</li>
<li><strong>Finish Selection:</strong> Customers can pick between <strong>Smoked (With Black Straps)</strong> and other available finishes.</li>
<li><strong>Quantity Selector & CTA:</strong>
<ul>
<li>Clear quantity adjustment (+/-).</li>
<li>Primary call-to-action (CTA) button: <strong>"Add to Cart"</strong>.</li>
<li>Alternative express checkout option: <strong>"Buy with G Pay"</strong>.</li>
</ul>
</li>
</ul>
<h3>Product Details & Specifications:</h3>
<ul>
<li><strong>Material & Features:</strong>
<ul>
<li>Natural oil finish on solid oak.</li>
<li>Solid plywood slats for durability.</li>
<li>Ships in 5-7 days.</li>
</ul>
</li>
<li><strong>Size Dimensions:</strong>
<ul>
<li><strong>Full:</strong> 55” W x 77” L x 14” H</li>
<li><strong>Queen:</strong> 62” W x 82” L x 14” H</li>
<li><strong>King:</strong> 78” W x 82” L x 14” H</li>
<li><strong>Clearance Height:</strong> 9.25”</li>
</ul>
</li>
</ul>
<h3>Customer Reviews & Social Proof:</h3>
<ul>
<li><strong>Average Rating:</strong> <strong>4.5 stars</strong> based on 9 verified reviews.</li>
<li>Highlighted customer feedback includes:
<ul>
<li><strong>Pros:</strong> Sturdy, easy to assemble, high-quality craftsmanship.</li>
<li><strong>Cons:</strong> One user mentioned shipping issues but praised customer service.</li>
<li>Each review features a <strong>"Verified Buyer"</strong> badge for credibility.</li>
</ul>
</li>
</ul>
<h3>Trust & Assurance:</h3>
<ul>
<li>Three key benefits displayed prominently:
<ul>
<li><strong>10-Year Warranty:</strong> Assurance of long-term durability.</li>
<li><strong>30-Day Returns:</strong> Encourages confident purchasing.</li>
<li><strong>100 Trees Planted:</strong> Sustainability commitment with every bed sold.</li>
</ul>
</li>
</ul>
<h3>Brand Mission & Additional Trust Elements:</h3>
<ul>
<li>A sustainability-driven tagline: <strong>"Keeps designs are made with flexibility and longevity in mind and a mission to avoid the landfill at all costs."</strong></li>
<li>Logos from <strong>Interior Design, Remodelista, Dezeen, Inhabitat, and gb&d</strong> reinforce media credibility.</li>
</ul>
<h3>Footer Section:</h3>
<ul>
<li>Essential store links: <strong>Contact, Trade, Privacy Policy, and Warranty.</strong></li>
<li>Social media engagement: <strong>Instagram and Pinterest</strong>.</li>
<li>Email subscription: A simple <strong>"Keep in Touch"</strong> section encouraging newsletter sign-ups.</li>
</ul>
Analytics
In addition to its structured layout, builtforkeeps.com leverages various analytics tools to track performance, user behavior, and key metrics. These applications provide insights into traffic patterns, conversion rates, and customer interactions, helping optimize the store’s functionality and marketing strategies. Below is a list of the analytics apps used on the site:
Apps
Beyond analytics, builtforkeeps.com utilizes a range of apps and tools to enhance its functionality, improve user experience, and streamline operations. These solutions support various aspects of the store, including marketing, customer engagement, and backend management. Below is a list of the apps and tools integrated into the site:
